The Need
Showing the value and impact of PR and communications in a way that aligns with business and marketing goals - moving beyond outputs and into quality and outcomes. Understanding both the long- and short-term impacts, and how they contribute to broader goals, isn't just critical for stakeholder buy-in, but also to understand what does and doesn't work to inform future communications.
The Method
Specialists in PR and communications measurement, we're familiar with the leading tools, methodologies and how to align metrics as closely as possible with your business goals. Specific services include:
- Design of measurement frameworks and reporting practices
- Brand tracker management
- Monthly measurement reporting
- Annual performance audits
- Campaign evaluation
- Audit of measurement practices and tool stack
- Learnings and optimisation recommendations
